I'm George, the self-taught jeweller behind George of the Jewels - an independent jewellery brand built around handmade craft and individuality.

I started making jewellery in January 2024 as a therapeutic hobby. What began as a way to disconnect from the London pace quickly became something much bigger. After a major change in direction in my life in 2025, I decided to follow that instinct and commit to building GOTJ from the ground up.

My background is probably an unlikely one for a jeweller. I grew up in Stoke-on-Trent before moving to London to train as a professional dancer, eventually spending eight years working across dance, theatre and live performance. Alongside this, I worked as a photographer within music and fashion - a skillset that now naturally feeds into the visual world of the brand.

The jewellery itself is intentionally personal and imperfect. I carve my designs by hand, working primarily through lost wax casting (a technique dating back over 6000 years), meaning each piece carries the marks and subtle variations of the process. I'm interested in creating jewellery that feels individual in a world increasingly dominated by mass production.

This is still the beginning. I'm building intentionally slowly and independently - developing new work, finding the right people to collaborate with, working towards new stockists and continuing to learn with every piece I make.

I try to share that process honestly, including the mistakes, frustrations, experiments and wins along the way. Check out my process via my Instagram

Thanks for being here
George x